Commercial illustration
Campaigns, brands and promotional communication.
PORRAS VISUAL / ILLUSTRATION IN MONTERREY
We develop commercial illustration from Monterrey for brands, campaigns, sport, products, merchandise, publishing and cultural projects.

FROM IMAGE TO CONTEXT
Concept, drawing and design to build images that work beyond the screen.
Campaigns, brands and promotional communication.
Matchday artwork, posters and pieces for clubs and athletes.
T-shirts, jerseys, helmets and skateboards.
Packaging, labels and physical applications.
Images that accompany stories and publications.
Posters, events and cultural projects.
Characters and symbols with their own identity.
CORPORATE MASCOT DESIGN
A mascot can become the face of your business: a character that presents your products, explains what you do and joins your audience at every point of contact with your brand.
I design original characters around your company's personality and the people you want to reach. Their expressions, colours and style should communicate who you are and work wherever you need them: social media, campaigns, packaging, uniforms or products.
Tell me what your brand does, who it serves and where you want to use the mascot. We can then define the scope and prepare your quote.

A clear silhouette and a distinctive personality help people identify your brand among countless messages, even in a small post or on a label.
The character's gestures and situations let you communicate naturally, explain a service or introduce something new in a tone that belongs to your brand.
The mascot is designed for its applications. Poses, expressions and versions can be developed within the project's scope to keep the image consistent.
We start with your brand and your audience. We then define the concept, explore sketches and refine the character. Applications and delivery files are agreed from the start so you have what you need to put it to work.
FROM DRAWING TO APPLICATION
A look at drawing, its details and the objects where it finds its place.












PROCESS
Message, audience and where the piece will be used.
References, ideas and a visual direction.
Sketches, drawing, composition and colour.
Details, hierarchy and final application.
Files prepared for screens, print or products.
LET'S TALK
Tell us what you need to communicate and where the image will be used.