PORRAS VISUAL / ILLUSTRATION IN MONTERREY

Illustration for brands, products and culture.

We develop commercial illustration from Monterrey for brands, campaigns, sport, products, merchandise, publishing and cultural projects.

Tattooed hand holding a drawing pencil, Porras Visual

FROM IMAGE TO CONTEXT

Illustration applied to real projects.

Concept, drawing and design to build images that work beyond the screen.

Commercial illustration

Campaigns, brands and promotional communication.

Sports illustration

Matchday artwork, posters and pieces for clubs and athletes.

Merchandise and apparel

T-shirts, jerseys, helmets and skateboards.

Products and packaging

Packaging, labels and physical applications.

Editorial

Images that accompany stories and publications.

Music and culture

Posters, events and cultural projects.

Mascots / characters

Characters and symbols with their own identity.

Alfredo Porras, illustrator and graphic designer in Monterrey. Over 15 years creating images for brands and products.

CORPORATE MASCOT DESIGN

Give your brand a character people remember.

A mascot can become the face of your business: a character that presents your products, explains what you do and joins your audience at every point of contact with your brand.

I design original characters around your company's personality and the people you want to reach. Their expressions, colours and style should communicate who you are and work wherever you need them: social media, campaigns, packaging, uniforms or products.

Tell me what your brand does, who it serves and where you want to use the mascot. We can then define the scope and prepare your quote.

Mascot design: fire bird and lynx in adult and child versions with sports uniforms
One identity, different expressions and character versions.
01

Be recognised.

A clear silhouette and a distinctive personality help people identify your brand among countless messages, even in a small post or on a label.

02

Build a connection.

The character's gestures and situations let you communicate naturally, explain a service or introduce something new in a tone that belongs to your brand.

03

Make it useful.

The mascot is designed for its applications. Poses, expressions and versions can be developed within the project's scope to keep the image consistent.

A character with a role in your business.

We start with your brand and your audience. We then define the concept, explore sketches and refine the character. Applications and delivery files are agreed from the start so you have what you need to put it to work.

FROM DRAWING TO APPLICATION

Illustration for brands, sport and culture.

A look at drawing, its details and the objects where it finds its place.

PROCESS

From an idea to an image with a place in the world.

  1. 01

    Understand

    Message, audience and where the piece will be used.

  2. 02

    Explore

    References, ideas and a visual direction.

  3. 03

    Build

    Sketches, drawing, composition and colour.

  4. 04

    Refine

    Details, hierarchy and final application.

  5. 05

    Apply

    Files prepared for screens, print or products.

LET'S TALK

Have an illustration project in mind?

Tell us what you need to communicate and where the image will be used.

Hi! I'm Alfredo. Shall we talk about your project?