01
Commercial Illustration
Original images for campaigns, brands, products, events and promotional communication.
PORRAS VISUAL — MONTERREY, MX
Illustration with purpose and a place in the real world.
I create commercial and sports illustrations for brands, teams and projects looking to build a distinctive identity and take it beyond the screen.
Let's talk about your projectPORRAS VISUAL
I create images for projects with something of their own to say.
An illustration may begin with an idea, but its purpose comes into focus when it connects with a brand, a story and the people who will see it.
My work combines concept, drawing and design to create images made for real-world applications from the start.
ABOUT ME
I'm Alfredo Porras, an illustrator and graphic designer based in Monterrey.
I have over 15 years of experience creating images for brands, products and visual communication projects.
In 2024, I founded Porras Visual, a creative studio focused on commercial and sports illustration for clients in Mexico and abroad.
I want every piece to have personality and a purpose: to become a campaign, a product, a T-shirt, a poster, a publication or a brand experience.
Tell me about your projectCLIENTS
Brands and teams that have trusted our work.
SELECTED WORK
Illustration brought to life through real projects.
A selection of work created for sports, brands, campaigns, products and culture.
SPECIALTIES
Different ways to turn an idea into an image.
02
Merch & Apparel
Graphics designed for T-shirts, jerseys, helmets, stickers, skateboards and products.
03
Sports Illustration
Matchday graphics, posters, campaigns and visuals for clubs, athletes and sporting events.
04
Mascots and Characters
Character and mascot creation and redesign for brands, teams and organizations.
05
Packaging and Product
Illustration and graphics for packaging, labels and physical products.
06
Lettering and Typography
Custom lettering and typographic compositions created for each project.
PROCESS
From an idea to an image with a purpose.
Understand
First, we define what the project needs to communicate, who it is for, where it will appear and what it needs to achieve.
Explore
I explore references, ideas, compositions and visual approaches to find a distinctive direction for the project.
Create
The idea takes shape through sketches, drawing, composition, color and a defined visual language.
Refine
I refine details, visual hierarchy and finishing touches until the illustration works both visually and in its final application.
Apply
The image is prepared for where it will live: a campaign, a jersey, a product, a poster, a screen or a physical space.
An illustration doesn't end when the drawing is finished. It begins when it finds its place.
That's why each project is also shaped by its application: how it will look, where it will live and the role it will play in a brand, campaign, product or experience.
GRAPHIC DESIGN
The image is just one part of the system.
Alongside illustration, I work on visual identity, advertising, editorial design, print, websites and graphic communication.
Explore Graphic Design
LET'S TALK
Have something in mind? Let's bring it to life.
Tell me about your project, where you want to take it and what you need to communicate. Together, we can find the best way to turn it into an image.