PORRAS VISUAL / SPORTS ILLUSTRATION

Sports illustration for clubs, brands and fans.

From Monterrey, we develop images for matches, campaigns, athletes and sporting communities. Every piece begins with its story, its colours and where it will be seen.

SPORT HAS ITS OWN LANGUAGE

More than depicting a match.

A rivalry, a city, an anniversary or a personality can be the starting point. Illustration connects these elements to create a recognisable image designed for its audience.

01

Matchday artwork and social media

Previews, results and moments from a season.

02

Campaigns and tournaments

One visual direction across different pieces and formats.

03

Athletes and portraits

Personality, gestures and elements that identify the subject.

04

Fans and spaces

Tifos, posters and graphics that take the image to another scale.

IN SPORT

Featured clients and collaborations.

Club de Futbol Monterrey
Rayadas
Paris Saint-Germain
Ligue 1
Ligue 2
FIFA
Premier League
Samba Digital
Estadio BBVA
Africa Cup of Nations

01 / MATCHES AND SOCIAL MEDIA

Every match has a story to tell.

The venue, the opponent, the players or a moment from the season can inspire the matchday concept. Each image can have its own composition within the club's visual language, rather than repeating a template.

The piece is prepared for the agreed formats: a post, story, poster or campaign material.

Rayados player illustration with a hat and cup for a final
Rayados player illustration with a hat in Los Angeles
Rayados player illustration on a ball in Orlando
Rayados player illustration with glasses in front of Nashville
Rayados footballer illustration for Champions Cup
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Ligue 1 football illustration with players and a ball
Ligue 1 / Campaign illustration

02 / CAMPAIGNS AND COMMUNICATION

One idea that works across several pieces.

A sports campaign may need more than a poster. We define the concept, characters, composition and colour so every adaptation follows the same direction.

  • Launches, anniversaries and tournaments.
  • Campaigns for clubs and brands connected to sport.
  • Digital and printed adaptations within the agreed scope.

03 / ATHLETES AND CHARACTERS

Recognise the person. Understand their story.

A sports portrait combines likeness and graphic expression: the gesture, posture, jersey and surrounding elements help tell who the subject is and what they represent.

It can be an individual piece, a series of players or a composition with several subjects.

Illustrated Humberto Suazo portrait wearing a Monterrey jersey
Illustrated Sergio Canales portrait in a blue and white composition
Rayados footballer illustration wearing a white and blue jersey
Female fans illustrated wearing Rayadas jerseys
Wrestler illustration with a blue mask and three-dimensional lettering
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04 / FANS AND LARGE FORMAT

From screen to stands.

When an image becomes a tifo or a large format piece, the composition must read clearly from a distance. We work on hierarchy, contrast and details with the final medium in mind.

We review dimensions, reproduction and delivery requirements from the start. Physical production is defined separately for each project.

Illustrated Rayados tifo with players and a message for fans
Rayados / Fan tifo

FROM BRIEF TO APPLICATION

First, the context. Then, the drawing.

  1. Understand

    Objective, audience, date and media where the piece will appear.

  2. Explore

    References, sporting history and visual direction.

  3. Build

    Sketches, characters, composition and colour.

  4. Refine

    Review and adjustments within the agreed scope.

  5. Apply

    Files and adaptations for the defined formats.

ARCHIVE / SPORTS ILLUSTRATION

Sport can be drawn, too.

Matches, players, lucha libre and campaigns: different ways to tell sporting stories through illustration.

LET'S TALK

What story does your team or brand need to tell?

Tell us what you need, when you need it and where the illustration will be seen.

Hi! I'm Alfredo. Shall we talk about your project?