Be identified.
A distinctive silhouette, consistent colours and recognisable features help audiences identify your brand on social media, packaging and at points of sale.
PORRAS VISUAL / MASCOT DESIGN
Your brand deserves a character people remember.
Corporate mascots with their own personality and a clear role: helping your brand become recognisable, approachable and consistent wherever it appears.
You work directly with me, Alfredo Porras, illustrator and designer in Monterrey.
CORPORATE MASCOT DESIGN
A face for your brand.
Many ways to communicate.
Your company has a personality. A good mascot makes it visible: it can present a product, explain a service, celebrate with your community or accompany a campaign. The character keeps a recognisable identity while the message changes.
Make your message clear.
Gestures and situations let you explain what you do through approachable visual language that suits your audience and your company's tone.
Keep your communication consistent.
One character can accompany different campaigns. Every new piece contributes to the identity you are already building.
Explore the complete IAB Mascots project →
CHARACTERS / APPLICATIONS
From character to context.
Personality matters as much as application. These examples show character versions and how illustration can move onto a product.
One identity, different versions.
Proportions and expressions adapted to different audiences while retaining the character's features.
Explore the character in volume.
A visualisation helps explore how the character could look beyond flat illustration. Physical manufacture is quoted separately.
Characters that live on the product.
A family of characters can give each flavour its own identity while keeping the brand recognisable across the range. On labels and packaging, their features must read clearly alongside the product information.
A mascot with every order.
For restaurants, fast food businesses and food brands, the character can become a recognisable face on cups, bags, boxes, menus and promotions. An identity that accompanies the customer from choosing to receiving their order.
DESIGNED FOR YOUR BUSINESS
A useful mascot starts with the right questions.
Who does your brand speak to? What personality should it convey? Where will you use it? These decisions guide design from the first sketch and help create a character that looks good and meets your needs.
Personality and concept.
We define the character's role, tone and the features that make it belong to your brand.
Design and expressions.
We explore sketches and refine shape, colour and attitude. Poses and versions are agreed around the project's needs.
Applications and delivery.
We plan real uses: posts, packaging, uniforms, signage or products. Formats and files are defined in the quote.
HOW WE WORK
From understanding your brand to bringing your character to life.
01 · Understand.
We review your brand, audience and the mascot's objective to define the scope.
02 · Design.
We develop the concept and sketches, then refine the selected direction to build the character.
03 · Prepare.
We adapt the agreed versions and deliver files for the uses defined from the start.
Before requesting a quote.
Does my company need a mascot?
A mascot can be useful if you want a character to accompany your communication, explain your products or connect with a community. We review your objective and audience to decide what kind of character suits your brand.
How much does the design cost?
The quote depends on character development, the number of poses or expressions and the applications you need. Tell me how you will use it so I can propose a specific scope and price.
Can I use it on social media and products?
These uses are considered from the start. Applications, delivery formats and usage terms are defined in the project proposal.
Does it include animation or a mascot costume?
The main service is character design. If you need animation, visualisations or physical manufacture, we review that as an additional scope before quoting.
What do you need to start?
Your brand name and activity, audience, style references if you have them and where you want to use the mascot. If you already have a visual identity, we also review your logo and colours.
LET'S TALK ABOUT YOUR MASCOT
Let's give your brand a face of its own.
Tell me what your company does and how you want it to be remembered. I will help you define the character and applications your project needs.